In Pakistan, where one in two children are iron deficient, global food giant Nestlé announced the launch of BUNYAD IRON+, an affordable dairy-based drink fortified with a new source of iron in 2022. The unique iron source has three times greater absorption than alternative sources. The FERRI-PRO technology, originally developed by the Riddet Institute at Massey University, was acquired by Nestlé in December 2018. The deal remains the biggest in the University's history, both in terms of commercial and societal impact.